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In marketing circles Cheap Kevin Johnson Jersey , it's well-known that an ad has about nine seconds to grab a reader's attention. Nine seconds. That's not much time. Unfortunately, it's probably the same amount of time your story or article has to draw your reader in. That's why an effective lead is a must-have for every piece of writing.


In case you don't have a journalism background, when I say lead, I mean the opening paragraph or two. That small bit of text is what has to grab your reader and keep them reading?in just nine seconds. I also want to start with a warning. Not every type of lead will fit every type of story. Part of being a savvy writer is knowing when to use a certain technique. I won't go over all the types of leads here?you can learn them in many journalism classes and books?but I will highlight some general types of leads and how to use them.


First, many leads use description to draw readers in. If your subject has a scene Cheap Nick Martin Jersey , setting or event that's especially colorful, description might be the technique for you. You might think descriptive leads only work for fiction, but that's not the case. A good description can make a feature story come alive. For example, here's a lead I used in a local business profile:


Picture yourself kayaking through the stillness of the Back Bay waters. You're in the kayak with a coworker you've never talked to before today, and the two of you are paddling in perfect tandem. A river otter swims up next to your kayak. In the distance you see a bald eagle circle over the water.


The idea is to create a mood Cheap Julién Davenport Jersey , or feeling, as the reader pictures the scene in his mind.


Second, many leads start with a quote. This is a great way to jump right into the action. It brings up questions about who's speaking, whom they're speaking to, and what they're talking about. For example Cheap Zach Cunningham Jersey , a story about a young boy's adventures may start with:


?They say Old Man Jenkins still haunts this old graveyard.?


That phrase opens up all kinds of possibilities. A news story, on the other hand, would begin with a powerful quote from a main news source.


Finally, you can sometimes start stories with a question. Use this technique sparingly; many writers consider it a lazy way out. In a way, it is. It's usually the easiest method Cheap Deshaun Watson Jersey , especially in nonfiction. That's why you need to avoid it! However, there are times when a question really is the best lead-in to your writing. Also, it's a great cop-out when you're beating your head against a wall because you can't find the right lead for your story.


These are only three of many techniques, but they should help you get started, both in your writing and in stopping your elusive readers in their tracks.


Get A Medical Billing And Coding Academic Degree Health Articles | March 11 Cheap Whitney Mercilus Jersey , 2009
If you are seeking to get ahead in medicine, you should consider the specialization of medical billing coding. It can quickly overwhelm you when you're seeking for the best school for your credentials...



If you are seeking to get ahead in medicine, you should consider the specialization of medical billing coding. It can quickly overwhelm you when you're seeking for the best school for your credentials, but it doesn't have to be so difficult.


Firstly I want to tell you how not to select the best medical billing and coding school - and that is by making your decision dependent only on the cost. It is understandable that you could be finding it difficult to expend a huge amount of money on a school. There are many schools out there that are pretty costly. If you select a medical billing and coding school because it’s not too expensive you are setting yourself up for many disasters. This is not the time or the area to scrimp out on, because this is an investment in your career.


You need to determine how much time you will be able to put aside towards getting your academic degree. If you are employed at the current time Cheap Johnathan Joseph Jersey , it might be smart to check into medical billing and coding schools provided online. With far more flexibility, you can obtain your credentials from online schools and wholly avoid disrupting your daily life. You will have the power to take the courses you need while you can be comfortable in your own house. Keep in mind that you will have the power to continue to work at making cash while taking the required actions to heighten your life.