Impact Group Submitted 2018-10-22 08:38:45 Trends are the name of the game for much of retail merchandising. It鈥檚 certainly the case for grocery purchasing (just ask a CPG marketing agency). Trends that are picking up steam can draw mini-rushes of interest and purchases. But in some cases (seemingly overnight) all that stock that had just been flying off the shelves is now relegated to the discount rack.
The general nutritional information provided by mainstream scientific authorities and organizations usually turns out to be accurate. Meanwhile, hype, endorsement by celebrities, flashy pseudoscientific assertions, a lot of hopeful speculation from the media about the effectiveness or popularity of a product or diet Wholesale Nike Air More Money , and brief surges of interest from the public can confuse and briefly prop up doomed fads.
Behind all the hype for virtually all of health fads that have come and gone, there鈥檚 often been steady, reliable messaging from food science and nutritional medicine experts pointing out that the fads are, at best, health-neutral to moderately healthy and helpful when combined with exercise. At worst, they are unhealthy and counterproductive. For something like kale Wholesale Air Max2 Light , the legitimate experts point out that it is a bona fide healthy food that should be eaten in moderation with other healthy foods, rather than being relied on as a must-have addition to anything else consumed.
Along with relying on legitimate sources, the hyperbole of a claim can be another good indicator of a fad. Modest, positive claims about the nutritional value of something and its value as an inclusion as part of a healthy lifestyle is good. Claims that a product alone will cure cancer, diabetes, depression Wholesale Air Max TN , and 鈥渂urn fat鈥?are seldom proved out and worth being wary of.
Use a Food Broker as an Information Source
Trustworthy intelligence regarding the staying power of a fad or trend can be hard to come by. The past performance of seemingly comparable products can provide insight, but as quickly as the marketplace and customer tastes are changing, it鈥檚 hard to know what is or isn鈥檛 a comparable product.
Fortunately, CPG brokers inhabit a strategic space in which they have a broader knowledge and inventory of past, current, and upcoming fads and trends. Their understanding of the buying habits of consumers and what sort of products they tend to buy long-term Wholesale Air Max Tailwind , and which are transient fads, is unvarnished. Because the thing is, when people speak with their wallets, they virtually always tell the truth.
Plus, this valuable insight into long-term buying habits provides a rare objective glimpse past hype or sales and marketing agency spin. This knowledge shines a light on the true, long-term spending habits of consumers that transcends just one location Wholesale Air Max Plus , or even one chain. A trusted and reputable food broker will be familiar with consumer trends across an entire market.
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