Anyone can build an ecommerce site. Getting traffic is going to be the first hurdle Wholesale Buffalo Bills Jerseys , but doing so will only matter if you can convert it.
You Work Hard For Traffic ? Get It To Convert
Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.
I am continually amazed at the number of sites that do not look at their server statistics. Your server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you Wholesale Bills Jerseys , how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how well your convert traffic. Don't!
Once you start looking at server stats Cheap Buffalo Bills Jerseys , you need to determine your conversion ratio. The conversion ratio is the number of sales you get per visitor to the site. Importantly, it is not the number of sales per hit. A visitor may generate multiple hits, so just focus on visitor statistics. Some stats programs refer to visitors as 'sessions.? Regardless, conversion ratios vary by product or service. Some may be as low as 1 in 25 visitors while others will be much higher. If you convert at anything over 1 in 500 Cheap Bills Jerseys , the site probably needs some serious tweaks unless you are in an extremely competitive or general market.
Making your convert is all about providing a convenient solution for your prospects. You should review your site from this perspective. Is it easy to find and buy a product or do you have to click through four or five pages? Make it as simple as possible.
Advertising links can cause poor sales. Many people make the mistake of having their advertising link to their home page. If your advertising refers to a specific service or product on your site, the advertising should click through directly to that page. Never make your prospects hunt for what they are looking for on the site. Many of them will not do it.
As strange as it may sound, the load time of your site can kill your sales. Remember, 40 percent of Internet users are still on dial-up modems. While your site might load quickly when you look at it on your cable Wholesale Taron Johnson Jersey , T1 or DSL connection, how does it do on a 56k modem? Don't guess. Go find one and try to load your site. If you have a lot of graphics, you are going to be in for a shock!
Even if your site loads quickly, most ecommerce sites have time glitches on the order page. This glitch occurs when the customer fills out the order information and clicks the processing button. Sites can grind to a halt as they convert to the secure credit card processing system. This is such a prevalent problem that a majority of ecommerce sites will lose up to 40 percent of their sales on the order page. Make sure your site loads quickly Wholesale Harrison Phillips Jersey , particularly the order page.
Improving your conversion rates is all about understanding how your site performs. If you can focus on your subject and get the site to load quickly, you should see dramatic improvement.
Just a few critical distinctions can supercharge your communication skills:
1 Appeal To Peoples? Values
Values are the criteria by which people make sense of all the information they must process before making a decision. In simple terms, your values consist of what is most important to you.
When you ask someone: what is most important to you about ....? They will tell you their values. Let's say you ask them their career values, what is most important to you about your career? They might answer: money Wholesale John Miller Jersey , approval, and winning. Speak to them in terms of these values and you will have their attention, talk about what is not important to them and don't be surprised if they fall asleep!
In the case of this example if you wanted to hire this person, you would grab their interest by showing them how they could have more money Wholesale Shaq Lawson Jersey , approval and win more often with your company. If instead you talked at length about the modesty, politeness and punctuality of the workforce you would be wasting your time.
2 Let Go
Have you ever wanted something so much that your nerves got in the way of expressing yourself clearly? That rush of excitement just seemed to burn out some critical speech circuits!
When you absolutely need to be at your persuasive best ironically you must also feel that you can walk away from the deal or discussion without getting what you want. Developing emotional detachment while still pursuing your goal is a powerful skill that more people could do well to master. How can you let go of the feelings while still wanting the goal?
Run through the scenario again and again in your mind, and see everything working out in your favor. Picture it, hear it and feel it going your way. Only when you have visualized this in great detail are you ready to let go.
Ask yourself: could I just let go of wanting this to happen? Spend a few minutes asking this question until you feel at peace about your goal Wholesale Dion Dawkins Jersey , when you feel at ease you will know that you have let go.
Letting go is vital if you are to be at your persuasive best. The best influencers prepare emotionally in advance of the big event, you now know how to join them.
3 Be Persistent And Count To Ten
I once worked for the best salesperson I have ever come across. I could never figure out what it was he did differently to everyone else. What was the secret to doing so much better than everyone else?
One day I asked Paul what his secret was and he told me. He said that he will listen to *No* ten times before he even considers giving up on a prospect. Whereas most salespeople grow weary or give up after hearing No the fifth time, Paul is only getting started!